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Speed-to-Lead brings new leads into Avoca, assigns them to outreach, and tracks the journey from receipt to booking. Open Products → Speed-to-Lead in dashboard.avoca.ai.
Speed-to-Lead appears only when an outbound lead product is enabled and your role can view workflows. Sources, tabs, and metrics vary by integration and permissions.

How a lead moves through Avoca

  1. A connected source sends a lead to Avoca.
  2. Avoca parses and attributes the lead to a configured source.
  3. Audience and duplicate checks determine whether the lead is eligible.
  4. The source’s active campaign, or an enabled fallback campaign, assigns the outreach workflow.
  5. Calls and messages run according to the workflow.
  6. Replies, calls, campaign entry, and bookings appear in the lead journey.
  7. Overview metrics report response and conversion performance.

Speed-to-Lead pages

  • Overview: lead volume, qualification, response, bookings, and source performance
  • Leads: searchable lead records and the complete journey for a selected lead
  • Campaigns: campaigns available to the team
  • Workflows: workflow definitions available to the team
  • Settings: lead sources, ingestion, mappings, and launch status
  • Webhooks: endpoint configuration, source routing, field mappings, logs, and testing
Campaigns and workflows are shared with Outbound. Use clear names and confirm the campaign’s audience assignment so a lead source is not connected to the wrong outreach sequence.

Use the Overview page

  1. Set the date and time range.
  2. Filter by lead-source group and service area when needed.
  3. Compare Total Leads with Qualified Leads to identify ingestion or eligibility gaps.
  4. Review Call Pickup Rate, Text Reply Rate, Jobs Booked, and the booking-rate metrics.
  5. Compare source rows and charts to find high-volume or high-converting sources.
  6. Select a source row to open the Leads page with that source and date range applied.
UTM reporting appears only for configurations that support it.
A low response rate and a low qualified-lead rate point to different problems. Review source setup and eligibility first; then evaluate workflow timing and content for qualified leads.