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Reporting is split across product analytics and operational pages in the Avoca dashboard. The pages and metrics shown depend on your team’s enabled products, data connections, and permissions.

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Product analytics

Open Analytics for product-level reporting. The main landing page can include:
  • Responder
  • Outbound
  • Speed-to-Lead
Additional analytics pages, saved views, experiments, surveys, revenue reporting, or Google Ads Reporting may appear when enabled.

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Outbound campaigns

Use Outbound → Overview for campaign performance and Outbound → Campaigns to inspect an individual campaign. Depending on the workflow, you can review audience and execution status, engagement, replies, bookings, failures, and other supported outcomes. Use Messages → Conversations for the actual reply context and Messages → Opt-Outs for suppression status. These operational pages are often the best place to investigate an unexpected campaign metric.

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Attribution and exports

Attribution depends on the identifiers and events available from the connected CRM and the campaign configuration. Do not assume every call, message, job, or dollar of revenue can be attributed when the source record is missing or was created outside the tracked flow. Use CSV export where the page provides it. Set the date range and filters before exporting, and handle customer data according to your organization’s privacy policy.
A/B Test may appear under Analytics for teams with access. Use only the testing tools visible in your dashboard.