Controls to review
In the Avoca dashboard:- Use Outbound → Campaigns to set the launch time, timezone, allowed sending period, and available recurring limits.
- Use Outbound → Workflows to set supported delays between steps and outcome branches.
- Use Outbound → Preferences for team-level campaign defaults when available.
- Use Outbound → Exclusions and Messages → Opt-Outs to suppress contacts who should not receive the campaign.
- Review holiday handling before a scheduled or recurring send.
Before a large send
- Validate the audience count and selection criteria.
- Preview the rendered content and targeting. Use a channel-specific test action only when the editor explicitly provides one.
- Start with a limited, controlled audience when the workflow or sender is new.
- Monitor campaign status, replies, failures, and opt-outs.
- Pause the campaign if the copy, audience, or response volume is not behaving as expected.